Lectio Inauguralis Harvey Chaplin Chair in Distribution, Channel & Experience Management - Channel, Distribution and Experience: Working Partnership for Value Creation
The inauguration of the Harvey Chaplin Chair in Distribution, Channel & Experience Management, established at Bocconi University by Campari Group, will examine how distribution channels and customer experience can create value through effective partnerships. In his lecture, Professor Sandro Castaldo will combine academic reflection with insights for the business world, underscoring trust as the essential foundation for making partnerships truly work. A panel of leading international business figures will then discuss the themes raised in the lecture, offering further perspectives from practice and enriching the dialogue between academia and management community.
INSTITUTIONAL REMARKS
Francesco Billari Rector, Bocconi University
Luca Garavoglia Chairman, Campari Group
LECTIO INAUGURALIS
Channel, Distribution and Experience: Working Partnership for Value Creation
Sandro Castaldo Harvey Chaplin Chair in Distribution, Channel & Experience Management
PANEL DISCUSSION
Roberta Benaglia CEO and Founding Partner, STYLE CAPITAL SGR
Wayne Chaplin CEO and President, Southern Glazer’s
Simon Hunt CEO, Campari Group
Moderator
Tommaso Ebhardt Southern Europe Managing Editor, Bloomberg News
CLOSING REMARKS
Andrea Sironi President, Bocconi University